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In India, any new habit or change in lifestyle gets challenged within family as it is born out of patriarchy. The film understands this while acknowledging the force behind the winds of change. The innocence of childhood is used to dispense golden words of wisdom. This completely disarms the father and his resistance to change. And hence, ‘Making Everyday Healthy’ emerges as the most suitable and organic solution for a conflict over the breakfast table. Mother’s delight, daughter’s pride and father’s nod says it all. It’s a promise to keep.
Festive Campaign
Bengaluru, November 2020 – Phoenix Marketcity, India’s leading brand in Retail and Real Estate Management needed a campaign to reignite the festive spirit in these uncertain times.
We were aware of the latent need in all of us to stay positive. To be able to reclaim what we lost. ‘Let’s bounce back’ got all this emotion packed in just three words. No wonder we ended up making two stories instead of one. They capture the beauty of knowing that we need each other to stay safe, protected, prosper and enjoy the festivities. Phoenix is not just a mall but also an extension of our home where we spend our precious time with the ones we like. And like a family we understand each other, we need each other. That’s how love works.
Anulom Vilom Chillom
A quirky electronic fusion to remember the beat of the year that almost refused to leave.
Poet: Anshu Sharma
Composed by: Yashvardhan Prasad
Konakkol by: Viveick Rajagopalan
Aalaaps by: Isheeta Chakrvarty
Vocals by: Raman Mahadevan and Suraj Jagan
Producer and guide: Arthjam
Covert art: Arthat Studio
Nazaraan Ve
Nazraan Ve – The Paradox We are an outcome of our decisions. It is always about making a choice. Good or bad, right or wrong, to believe or not, to love or to hate, to get busy living or to get busy dying? All conflicts can be traced to the dual nature of our perspective. And the beauty is, that they need each other to exist. After all, what meaning does ‘good’ hold in absence of ‘bad’? That is the paradox and eyes are at the center of it.
Poet and lyricist: Shellee
Composer and Singer: Anirudh Bhola
Producer and guide: Arthjam
Covert art: Arthat Studio
Counsalting Service Include
Change is opportunity. The challenges it presents may seem daunting, but we help you approach change with confidence, adapt with purpose and embrace.
Our results solution combines implementation support, capability building and state-of-the-art diagnostic and analytic tools so you can continually change.
Counsalting Service Include
Change is opportunity. The challenges it presents may seem daunting, but we help you approach change with confidence, adapt with purpose and embrace.
Our results solution combines implementation support, capability building and state-of-the-art diagnostic and analytic tools so you can continually change.
Counsalting Service Include
Change is opportunity. The challenges it presents may seem daunting, but we help you approach change with confidence, adapt with purpose and embrace.
Our results solution combines implementation support, capability building and state-of-the-art diagnostic and analytic tools so you can continually change.
Few Reasons Why You Should Choose Us
We seamlessly merge two key components – economics and information technology.